Currently, the world is full of commercial products. In this context, promotion has become the art of seducing the client, because isn’t a scientific method able to predict the possible reaction of any client after a campaign or a specific promotional strategy.
It is clear that promotion refers to the art of attracting potential clients and turning them in actual consumers through gadgets that involve psychological, advertising, socioeconomic and cultural elements. Considering this, it is clear that a promotional campaign should not deceive in any way: The product offered should support accurately the quality, the average price and the benefits shown in the campaign, all of this backed up by the company’s reliability. Promotion holds up in both traditional and non traditional mass media.